You probably know how important content is for your business, but a lot of people struggle to come up with content ideas. If you need a helping hand to get you started, we are more than happy to assist you.
At Social Addicts, we are continually conjuring up awesome content ideas for our clients, and we like to think we know a thing or two about ensuring you connect with your audience.
Here are 10 awesome content ideas for any business sector
1. Offer a list of benefits related to the use of your product or service
2. Share customer feedback and testimonials
3. Create an FAQ
4. Speak about the early days of your business
5. Discuss issues in your industry or local area
6. Give your employees a platform to talk about themselves or their experience
7. Support a local charity or a cause that is dear to your heart
8. Show your product or service in use
9. Discuss the history of your local area or your industry
10. Talk about your hopes for the next 6 months, one year and five years
Hopefully, this list of content ideas will get you started, but there are many ways you can approach content.
What do you want to achieve with your content?
If you are keen to promote yourself as an authority or expert in your local area or industry, make this the platform for the content you create. Discuss important matters and give an opinion that you are happy to stand by. When you do this on a regular basis, people will recognise you as a company that knows what they are talking about when it comes to your sector.
If you want to develop a relationship with your audience, you may decide that offering a more personable view of your company is important. You can achieve this by showcasing your employees, by supporting worthwhile causes and having some fun with your posts.
It may be that your focus is on providing information to your customers. If this is the case, you may wish to offer walk-throughs of your product or service. A focused FAQ which answers the most important questions that our audience has is likely to be of benefit too.
You can present content in various forms and style
When it comes to creating content, blog posts are ideal but don’t feel as though you need to be limited with writing blog content. You should be able to record video content that allows you to cover most of these topics, you can address some of these issues with images and infographics and you’ll also be able to cover a range of ideas in webinars and podcasts.
It may be that your audience would react better to video content than they would do the written word or to podcasts as opposed to webinars. Knowing what is best for your audience is an effective way to maximise the impact of your content. Once you have a fantastic idea, you want to ensure that the content reaches people as effectively as possible, and this is an area where we can help.
At Social Addicts, not only do we provide you with fantastic content ideas, we can bring these ideas to life. If you’re looking to make an enormous impact with your content, no matter the format, call on us and we will be delighted to assist you.
Thanks for reading.