Stories have always been important for businesses looking to connect and engage with their audience. However, with social media platforms, stories are now integral to the way a company connects and communicates with its audience.
In 2019, stories are likely to be very popular and big firms are guaranteed to use stories on platforms like Snapchat, Instagram and Facebook. However, no matter the size of your firm and the products or services you offer, you can use stories to connect in quick and simple ways.
If you are intrigued by what stories can do for your business but you are unsure of what to say with stories, rely on Social Addicts to help you connect with your audience.
Stories are fantastic for behind the scenes footage
When you go behind the scenes, or BTS as it is more commonly referred to these days, you provide a different side of your business to customers. This gives you a chance to show the hard work and effort you put into your work or it may showcase the high standards you have in your work.
BTS footage also allows you to put some personality into your social media content, which will help you engage followers.
Show people how to use your products
Your products may be simple to use, but there is no harm in providing your customer base with reminders or tips on how to best use your products. This is a quick and easy idea that will allow you to add value to your stories.
Create a buzz around new products or services
People love teasers and trailers, so why not create a buzz around a new product or service you are about to launch. A quick story teasing a new product gets people talking and will lead into your official launch.
Promote your events or activities
Stories are a brilliant way of talking about upcoming events or activities your company has. You don’t want to spend too much time on promotional activities so a quick story where you provide all the details a customer needs is perfect for promoting your events.
Provide live stories during a major event
If you have a sale at your story or you are hosting a special event, showcase it on your story. If there is great excitement in your store in at the event, a story captures this excitement and provides people who cannot be there with an impression of what the event is like.
Run or promote a flash sale
Flash sales are popular but you need to make sure you can promote these events. Using a story to promote the details of your flash sale rewards your regular followers and it provides information in real time. This should ensure your customers have all the information they need to get involved with your flash sale.
The same approach can be taken to promote any limited offers you run.
Undertake a Q&A session
It is likely your followers will have questions for you, so engage them with a Q&A. Ask for questions and then have an experienced member of staff provide answers.
React to trends or news stories
If you want to react to breaking news or trending topics, stories are ideal because they provide you with the chance to engage your audience there and then.
At Social Addicts, we believe stories are a tremendous way for firms to engage their audience, develop their brand and position themselves as specialists when it comes to their industry or local market. If you would like to learn more about how stories can boost your social media presence and returns, contact us and we will be more than happy to help.