Social Media Marketing For E-commerce Websites

E-commerce websites have transformed the way people shop and the way individuals and firms run businesses. With easy entry into the e-commerce market, it has never been simpler for someone to set up a business and sell products or services, which is fantastic news. Of course, this means that you may also face a huge amount of competition in selling…

Importance Of Content Marketing For Your Business

No matter what you do in business, there should be a purpose behind it. It is likely that you will have heard specialists recommend content marketing for your business. It is true to say that content marketing is a brilliant way to generate leads, develop your brand and turn visitors into customers. This is why you should consider content marketing…

Social Selling: Your Step By Step Guide

While firms should always be looking for ways to increase sales, it doesn’t always suit a company to be so overt when it comes to selling. If a customer walks into your store and they have a genuine question about what you offer, it is only natural that your staff members try to inform the customer with a view to…

How inPower Can Help You Build Relationships And Win New Business

If you were to ask any professional how important building relationships and winning new business was, you would receive responses saying very, extremely and essential. However, due to other pressures, a lack of confidence and perhaps even a lack of knowledge in how to best go about this process, many professionals don’t spend enough time building relationships and winning new…

5 Advertising Ideas That Will Help Win New Customers

All companies should be looking to win new customers. The more customers you have, the more likely it is that you can make sales, and social media advertising is a great platform to reach out to your audience. However, many companies struggle to come up with ideas for advertising campaigns and this may hold them back in their attempts to…

How E-commerce Websites Can Benefit From Social Media

Given that e-commerce websites are part of the modern way of life, you would assume that many e-commerce business owners are very comfortable with social media. These are platforms that have developed and grown at the same time and you could argue that they go hand in hand. After all, an e-commerce website should be looking to tell as many…

Importance Of Social Media Marketing

When it comes to the importance of social media marketing, there are a number of ways in which you can consider its importance. For the everyday user, social media is hugely important. This is because people live their lives on social media, it is where they connect with friends and stay in touch with people and brands they like. The…

History: Growth of Facebook & Twitter

If there is one thing that always stops people when it comes to Facebook and Twitter, it is their growth figures. These social media platforms are perfect examples of how a phenomenon takes hold and sweeps all before it. Facebook was launched in 2004, initially for students, and by 2006, it was rolled out to the general public. Twitter was…

Content: Why Writing Content Provides Value To Your Customers

While you will have read that creating content is of benefit to your business, you probably want to know why, and what sort of content is best. No matter what sector you operate in, it is likely that you will want to engage with your audience and make an argument as to why they should choose your firm or offerings…

8 Reasons To Consider LinkedIn Advertising

When it comes to advertising, there is a wide range of options to choose from. It makes sense to utilise social media but with so many platforms to choose from, how can you be sure you are selecting the correct platform for your needs? If you are looking to reach business or business professionals, you will find that LinkedIn will…

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